MAJOR PROJECT: MARKETING/BRANDING - RESEARCH AND DESIGNS

Films know that if they can put together a good marketing campaign for their film it could be the difference between making a profit and making a loss. This is why large amounts of films budgets are spent on TV ad's, posters, billboards and social media marketing to make sure people know about it. 

Designing posters and adverts is something that is taken very seriously for films distribution companies work tirelessly to get the word out. 

AIDA - Attention, interest, desire, action. This is a term that has been used for many previous film distribution campaigns (according to web designer depot) 

• ATTENTION - grabbing a passer by's attention causing them to take a second look. Using the film's characters or elements of the plot designers can establish some plot points while still attracting attention. 

Simple bright posters, nothing particularly revolutionary but makes you look.

• INTEREST - When it can't be explained using iconography, posters that give viewers an idea of the story can work. There are many examples of modern films that take the approach of putting you into a scene therefore peaking curiosity as to how this scene may have come about or where it is going. This is a strategy that works most efficiently for films of a fantastical, science fiction nature. 

Poster from 2010's Inception which depicts something unreal and makes the viewer wonder how this happened. 

• DESIRE - Fans and non fans. 

• This poster for 'Inglorious Basterds' (2009) addresses both the fan and the non fan, as fans would already be aware of a film by such a famous director where as non fans would still be enticed by the sight of this poster. 
• ACTION - Giving the viewer an action, to go to a website for example. 

I've taken this into my project by using these terms to show how to structure a poster to market to an audience. These are some ideas I have put together as a mood board.  

This early poster idea keeps things simple. With a simple font and an X-ray of a backbone, which doesn't give anything away. However the thing about this is it could be taken the wrong way to make people think that it is a medical film/show. 

Subtle is good, but getting the right amount is key this is why I thought to add another element to this same title to make give the viewer something else to see. 

I added a metal pole in the centre to pose another question, what do these two have in common why is their a metal pole their. 

This was a more abstract idea that maybe suggests something with the lorry and the red colour messily covering the side. But you would only really understand the reference after watching the film.

What I really needed to aim for was to show a glimpse of the story to a completely unknowing audience.  

However this might be considered too much to show, I also found that due to the cartoonish picture it might suggest a more comical film rather than the largely dramatic film that it is set to be.

I think this poster tells the viewer just a little bit almost enough. This x-ray look at the inside image of the lorry shows you that there is somebody inside. It immediately shows the viewer one of the major themes of the story which is immigration. This is something I would like to explore further in the next term to really make sure there is a clear brand and style to my film.